Product ideation
Start strong - validate your digital product idea, prepare a solid strategy and watch as your product becomes a reality.
Test your ideas to maximize your chances of succeeding in the market! At Gorrion, we create digital solutions from the ground up. By cooperating with our clients and involving them in the process, we build the product's strategy, create interactive prototypes to test them with the users, and improve the app even more.
Ideation option 1: from the ground up
Validate your idea and prepare a killer business strategy with the product discovery workshops
Product discovery workshops are a perfect chance to uncover opportunities and gain a deeper understanding of your product as well as your target audience. The discovery session may last a few hours, one day, or more (depending on the scale of your project).
As a result of a product discovery workshop, you get your product's strategy (core functionalities, user personas, user story map, potential challenges & solutions to them). Your idea starts to take shape into something actual.
A well-executed workshop sets the ground for the following stages of the project development process.
The value of workshops
Defined scope of work
In-depth analysis of the idea
A better understanding of the user's needs
Learn more about the concept of a discovery workshop from our article What is a project workshop and what are its benefits, and get to know product discovery questions and how to run a product discovery workshop.
Ideation services option 2: you already have something on your own
Boost the user experience and grow your solutions with UX audit
UX audit provides you with information on how to improve your product. During the process, the UX designer examines your website or application in terms of navigation, user flows, usability, information architecture, and more.
But it's also more than that. Because at the same time, the UX expert provides insights concerning the app, pinpoints the areas for improvement, and suggests solutions to the issues. You can find it all in the UX audit report.
Whether you're planning a redesign or just want to enhance the user experience of your digital product, a UX audit is a great way to start. (And the quickest one, too.)
Because of UX audit, you'll be able to apply changes to your solution based on data, not speculations
The value of workshops
To discover the strengths and weaknesses of your solution
To create a strategy for improvement
To reveal the missing opportunities
FAQ
Why is UX audit important?
It’s important to do a UX audit of your product because you want to make sure that it’s users are enjoying it. You’re deeply invested in your product and know it inside out. But do the people who use it know it as well?
A UX audit will help you find what issues users have with the product. This gives you the information you need to make the most beneficial improvements to your product for the least amount of money. In turn, this results in better user satisfaction, higher retention rates, and sharper competitive edge.
When to carry out the UX audit?
There are several stages in product lifecycle where it might be a good idea to carry out a UX audit:
- before you release a new product, feature, or major update (including product redesign);
- when you see a decline in user engagement and satisfaction, or issues with conversion and retention;
- when you want to see how your product stacks up against the competition.
In every case, a UX audit will help you identify issues and find opportunities for improvements that will increase user satisfaction with your product.